Carolines Real Bread Company SWOT Analysis Essay

Executive Summary Caroline’s Real Bread Company are a small village bakery who produce and sell a variety of niche breads to cater for specific needs. Emphasis is placed on high-quality, fresh organic products. Their products are sold through their website, farmers markets, food festivals and other outlets. They also provide bread for specialist restaurants and cafà ©Ã¢â‚¬â„¢s. This report provides an analysis and evaluation of the current state of the grocery market, and provides recommendations on the possible actions that should be undertaken for Caroline’s Real Bread Company to expend and take advantage of the current state of the industry. Methods of analysis used in this report include PEST analysis which analyses the external factors†¦show more content†¦The report will highlight the recommendations to Caroline concerning her company and its current position in the market. 3. The Grocery Market 3.1 Political The government launched an advertising campaign in early 2013 to promote healthier eating habits in the UK (BBC 2013). The main aim of this campaign is to increase the awareness of â€Å"hidden nasties† such as fat and sugar in popular foods. This campaign is the latest in a long line of government aided movements in order to increase health awareness in the UK, some examples of others being change4life and 5 A Day. This latest movement shows that healthy eating is high on the agenda of the current government. The government are under pressure to introduce new legislation to reduce the salt content in foods. The coalition is currently working with the industry, through the ‘Responsibility Deal’, to improve food content and labelling (Department of Health, 2013); however they are being challenged by labour to scrap this voluntary approach and to introduce tougher regulation and legislation in fighting foods high in fat, salt and sugar. One proposition includes a 30% cap on sugar content in cereals aimed at children. The on-going debates and propositions are increasing public awareness of healthy eating habits which benefit specialist local producers such as Caroline’s Real Bread Company. According to new government rules, the UK’s food industry will be required to

What Makes Me a True Filipino Free Essays

WHAT MAKES ME A TRUE FILIPINO? ORIGIN: According to Sociology, Filipino is a hodgepodge, a mixture of primitive strains ( Negrito, Ita, Aeta); eastern strains (Indonesian, Chinese, Japanese) and western strains ( Spanish, English, American). primitive strains + eastern strains + western strains = A FILIPINO Therefore, we Filipinos are unified from different races. . We will write a custom essay sample on What Makes Me a True Filipino or any similar topic only for you Order Now I may say that I’m a Filipino. VALUES: Some says Filipinos are wonderful people. We are friendly, loving, caring, family oriented, loves adventures, talented, religious, etc. They are also hardworking. We are hospitable, that’s the no. 1 thing most common in our personality. We are also jolly people. . I may say that I’m a Filipino. PHYSICAL CHARACTERISTICS: Filipinos are known for flat, small or big nose; medium or tan skin (kayumanggi); black hair and who are small ones etc. I may say that I’m a Filipino because I have those. We are plenty of gorgeous Filipino men and women out there who have unique appearances†¦ But some are ashamed with their beauties. When you disrespect the traits of your ancestors, you are only insulting yourself. MANNERISM AND PERSONALITY TRAITS: Filipinos point with their lips. They eat with their hand and have it down as a technique. They nod their head upwards to greet someone. They put their foot up on their chair and rest their elbows on their knees while you eat. etc I may say that I’m a Filipino. VOCABULARY: Filipinos say ‘Aray’ instead of ‘ouch’. They make acronyms for phrases: ‘OA’ = overacting, ‘DOM’ = dirty old man, and ‘TNT’ for†¦ You know. They also pronounce the ff. words: ‘Hippopo-TA-mus’, ‘com-FOR-table’, ‘Bro-CO-li’, and ‘Montgo-marry Ward’. Filipinos say ‘Ay’ or â€Å"Uy† instead of ‘oops’ etc. I may say that I’m a Filipino. CLOTHING AND APPEARANCE: Filipinos – There’s Angelique eyeliner and Johnson’s Baby Powder compacts lurking in your makeup drawer. They check labels on clothes to see where it’s made. Their ponytail ribbon covers half your head. I may say that I’m a Filipino. These are some ways to know you are Filipino. It is very interesting. It is quite funny but we must admit that we are one of them. And regardless of all this, WE are FILIPINO for life. How to cite What Makes Me a True Filipino, Papers

Strategic Planning in Marketing Corporate Objectives

Question: Discuss about the Strategic Planning in Marketing for Corporate Objectives. Answer: Introduction: Hazy bank operates in an environment that is characterized with competitors who are a threat because they offer the same services as Hazy bank. Understanding of the business constraints is important in ensuring that proper scanning of the environment inside and outside the institution is complete. The bank as leader in the industry ensures that the customer satisfaction is attained by obtaining feedback immediately in order to rectify any error or weakness detected. The strength of the bank is that it has favorable interest rates for the loan products as compared to its competitors. There is dominance is the credit facility of the finances and thus the leading aspect in the industry is ascertained. Wilkie said that Overcoming late entry is the importance of entry position, inferences and market leadership (Thomas, 2005, p.192). There is strategy of a challenger by engaging in critic discussions with other banks to spot the faults in their processes of facilitating financing to client s. The organization is a banking institution by the name of Hazy bank that is located in my country of residence. The corporate objective is briefly tells us what the organization is for hence the sole purpose of the entity. Corporate objectives are the key fundamental concepts which aim to enhance planning strategically by adhering to performance standards. The corporate objective of Hazy bank is to lend money through credit facilities that have been incorporated inform of loans and to offer financial advisory services to clients as well as keep their finances for safety. The bank is regulated by the central bank acts and provisions and it thus offers credible services and banking the money in line with the guidelines and the acts of the institutions. Haleblian said that exploring firm characteristics that differentiate leaders from followers in industry merger waves is recommended (Gabriel, 2012, p.143) Marketing orientation program entails use of professional skills to match qualities with abilities to create awareness to the staff members. Hazy bank has got a special training department for its sales consultants and marketers in general. They are recruited to the business by a well-planned strategic plan that involves induction after employment is guaranteed. The marketing department is mandated with the responsibility of training the junior employees step by step into professionalism. They are equipped with the necessary skills that are required in representing the bank to the world. There is frequent observation from the team leaders to identify areas of weakness in an agent and rectify by offering additional training formally or by word of mouth. Sullivan said that the market pioneers intrinsically are stronger than later entrants who preceeded (Jackson, 1992, p.287). The code of conduct and is emphasized by the manager who takes part in the induction process of the marketers. There are qualities that are cultivated in these individuals such as honesty, integrity and professionalism. After this important step they are allowed to sell the products to customers having been equipped with the appropriate tools of work. The field agents work hand in hand with the inside departments such as the credit section by adhering to the social corporate responsibility. The products are insurance policies, loan products, asset financing and financial advisory services. The organization core marketing strategy aims at increasing the sales and creating a competitive advantage in the industry. Hazy bank operates in an environment that is characterized with competitors who are a threat because they offer the same services as Hazy bank. Understanding of the business constraints is important in ensuring that proper scanning of the environment inside and outside the institution is complete. The bank as leader in the industry ensures that the customer satisfaction is attained by obtaining feedback immediately in order to rectify any error or weakness detected. The strength of the bank is that it has favorable interest rates for the loan products as compared to its competitors. There is dominance is the credit facility of the finances and thus the leading aspect in the industry is ascertained. Wilkie said that Overcoming late entry is the importance of entry position, inferences and market leadership (Thomas, 2005, p.192). There is strategy of a challenger by engaging in critic discussions with other banks to spot the faults in their processes of facilitating financing to clients. The weakness that the bank has is that there are fluctuations in the rates due to the interference from the central bank and this reduces the number of operations of the company by ensuring that strict central bank rules are complied with. Robinson said that product development strategies for established market pioneers, early followers, and late entrants". (Jacob, 2001, p. 345). The strategy implemented by the bank as a follower of the trends that already exist and have been successful. The technological trends and environment ones are necessary in ensuring that the bank employees and the top senior most managers are aware of these changes to avoid conflict of interest. Conclusion The market Niche strategy enhances Hazy to remain competitive and relevance in the industry which is characterized with challengers who are ready to outshine. The market niche is the space that the bank occupies in regards the geographical location and the extent to which the information has been spread by the field marketing agents. Works cited Robinson, W. L., Chiang, J. F. (2002). Product development Strategies for established market pioneers, early followers, and late entrants. Strategic Management Journal. 23: 855866. Sullivan, M. B. (1992). Are Market Pioneers Intrinsically Stronger than Later entrants. Strategic Management Journal.13: 609624. Haleblian, J. C., Mcnamara, G. A. (2012). Exploring firm characteristics that differentiate leaders from followers in industry merger waves. London: European press. Wilkie, D., Johnson, L. W. (2015). Overcoming late entry is the importance of entry position, inferences and market leadership. New York: Times press.